Email marketing can be one of the most effective methods of reaching your target audience — but only if it is implemented with accuracy and precision. Productive email marketing aims to be visually engaging, persuasive, and informative so that your customer feels compelled to act.

Arrow approaches every aspect of your email marketing campaign with focus. We first center on your most profitable consumer pool. Once we know who to send your message to, we get to work determining the optimal platforms and outgoing mail servers for distribution and set target metrics like open rates.

At Arrow, we know that generating measurable results takes time and focus, so our dedication to success doesn’t stop with the send button. We monitor and evaluate your email campaign’s performance on a regular basis, providing you with clear, straightforward data that tells you what’s working and what isn’t. We then offer improvement recommendations that are practical and actionable, keeping your marketing zeroed in on the target.

SMS/email marketing

Some things that work well separately work even better together, and that includes SMS/text and email marketing. Create a seamless customer experience, expand your influence, and improve the power of your database with a synchronized SMS and email marketing strategy that leverages the strengths of both. While SMS alone boasts an open rate of over 95% and a conversion rate of nearly 30%, pairing it with email can make your target audience nearly 3 times more likely to convert.

Both SMS and email marketing are well suited for sharing, scaling, segmenting, and testing, generating a plethora of analytics that are perfect for fine-tuning. By combining their high ROI, reach, and automation potential, you can effectively implement cross-channel marketing and enhance the customer experience without straining your spend.

At Arrow, we’ll help you gain a better understanding of your audience and define your marketing goals. Then, we’ll refine your message and determine who to send it to, how, and when, while testing along the way to see what’s working and what isn’t. By reaching the right customers at the right moment with the right messaging, you can connect with a wider audience with fewer resources, less effort, and maximum results.

Why Arrow

Arrow Marketing, Media & Consulting is one of Oklahoma City’s premier advertising firms, and we know media. It’s where we all started, and we know what it takes to not only survive in the local market but thrive. We’ve grown with the evolution of media and are passionate about helping small, local business owners and entrepreneurs make the most of their advertising budgets.

The connections we’ve built and the relationships we’ve fostered with some of Oklahoma’s largest media and print companies are precisely what you need to get your advertising exactly where you want it at exactly the right time and exactly the right price for maximum media exposure. What’s more, we dedicate the time, attention, and hard work it takes for your marketing strategy to be profitable and productive.

Arrow is a boutique agency focused on only one thing — your success. We pick up the phone, answer the emails, and show up to the meetings, and every project receives the personal attention it deserves from every member of our team.

Call Arrow Marketing, Media & Consulting today and let’s get started building your complete marketing strategy, from traditional to digital and everything in between. You can reach us at 405-213-4268, use our convenient online contact form or email us directly at info@arrowmmc.com. Let’s get to work.