Online display advertising presents your product or services to the most highly targeted audience for the lowest total cost. With effective messaging, appropriate targets, and dynamic conversion tactics, display advertising can be the extra “umph” your advertising strategy needs to produce optimal results.

Digital display allows you to direct your message to multiple specified target groups through online routes that can be personalized to your business. As part of a comprehensive marketing strategy, Arrow will help you refine your image and identify the your most promising demographics for message distribution. We will then assess which digital display options—from targeted programmatic advertising, paid social, or phone call tracking to a powerful combination of several services—will deliver the maximum return.

At Arrow, our commitment to your success doesn’t stop when we launch your campaign. We work closely with you to create customized metrics to gauge results and implement adjustments as needed in targeting, placement, or frequency, so your marketing always stays on point.

Retargeting

While the Rule of 7 is a good marketing principle–which suggests your target audience needs to see an advertising message at least 7 times before converting–the reality is that, in today’s saturated online marketplace, it may actually take between 5 and 20 exposures for a potential customer to read, remember, and turn one of your ads into a purchase decision.

Not every customer converts the first time they engage with you online, and with retargeting, there’s an easy way to continue reaching out to them. By creating highly specific ads with straightforward, personalized, and compelling messages—all placed at exactly the right place at exactly the right time—we can tap into a warm audience that’s already familiar with your brand and encourage them to return, increasing your conversion rates exponentially higher than using regular ads alone. Consumers who view retargeted ads are 70% more likely to convert and retargeting ads can increase ad engagement by 400% 

At Arrow, we can help you maximize results of your marketing campaigns with retargeting, by collecting the data and tracking the metrics that make your retargeting more effective. From page views, clicks, and form submissions to downloads, add to cart, and purchases, we take the information that matters most and strategically nudge your target audience along their purchase journey to conversion.

Retargeting ad campaigns are a simple, cost-effective way to reach customers at every stage of the buyer’s journey with repeated messaging designed to advance their actions and deliver more sales. With retargeting, you can promote new or popular products to people who are already more likely to buy from you, build brand awareness, and retain current customers, all of which are more likely to increase ROI, sales, and conversion rates.

Why Arrow

Arrow Marketing, Media & Consulting is one of Oklahoma City’s premier advertising firms, and we know media. It’s where we all started, and we know what it takes to not only survive in the local market but thrive. We’ve grown with the evolution of media and are passionate about helping small, local business owners and entrepreneurs make the most of their advertising budgets.

The connections we’ve built and the relationships we’ve fostered with some of Oklahoma’s largest media and print companies are precisely what you need to get your advertising exactly where you want it at exactly the right time and exactly the right price for maximum media exposure. What’s more, we dedicate the time, attention, and hard work it takes for your marketing strategy to be profitable and productive.

Arrow is a boutique agency focused on only one thing — your success. We pick up the phone, answer the emails, and show up to the meetings, and every project receives the personal attention it deserves from every member of our team.

Call Arrow Marketing, Media & Consulting today and let’s get started building your complete marketing strategy, from traditional to digital and everything in between. You can reach us at 405-213-4268, use our convenient online contact form or email us directly at info@arrowmmc.com. Let’s get to work.