Programmatic Ad Specs
Static Ads
Popular ad sizes: 300×250, 320×50, 160×600, 728×90, 300×50, 300×600,120×600, 320×480, 480×320, 1024×768, 768×1024 Maximum File Size: 200KB Backgrounds and Borders: On all ads with partially black, white or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative. Animation length: No more than 15 seconds and/or 3 loops, max frame rate: 24 fps Other Supported Ad Sizes: 120×20, 168×28, 180×150, 216×36, 234×60, 250×360, 300×50, 300×170, 300×340, 300×1050, 320×240, 320×320, 336×280, 386×300, 400×300, 468×60, 480×360, 480×800, 631×385, 640×480, 700×450, 750×200, 970×90, 970×250, 980×120, 980×150, 990×200
Video Ads (including OTT)
Dimensions: Minimum height of 144px Aspect Ratio: 16:9 or 4:3 Max File Size: 100mb Recommended Length: 15 and 30 seconds
Audio Ads
Recommended Length: 30 seconds or less File Type: WAV, MP3, OGG Audio: WAV – 16-bit 44.1 kHz Max File Size: 1MB
HTML 5
Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG Max File Size: 150 KB or smaller Supported ad sizes – 200×200, 240×400, 250×250, 250×360, 300×250, 336×280, 580×400, 120×600, 160×600, 300×600, 300×1050, 468×60, 728×90, 930×180, 970×90, 970×250, 980×120, 300×50, 320×50, 320×100 HTML requirements, HTML5 ads must include:
<!DOCTYPE html> declaration <html> tag <body>tag
Ad format size meta tag within the <head> tag. For example:
<meta name=”ad.size” content=”width=300,height=250″> Explicit end tags (inline ending tags will not be accepted)
Example of valid end tags: <path></path> Example of what not to do: <path> or <path /> Alternatively, you can extract the inline svg into a separate file. Upload requirements. All code and assets must be referenced using a relative path to resources included in the .ZIP file.
